MADabolic to Open in Houston with a Free Week of MADness


MADabolic, the industry’s first and only strength-driven interval training franchise, will open the doors to its newest studio location in the Heights neighborhood of Houston, TX on Monday, February 13, 2023. Located at 8200 Washington Ave, Suite #300, the unit will operate under owner Vinnie Ronca.

MADabolic the Heights will offer a new take on strength-biased training to the Houston fitness scene. The brand’s distinctive training system is crafted entirely around work-to-rest ratios, which presents a challenging-yet-accessible environment unique to each client and encourages progressive strength gains.

“As a former member of MADabolic H Street, I’ve seen first-hand how scalable and effective MADabolic’s approach to progressive strength training is in a group setting,” shares Vinnie. “As a Houston native, I’m intimately familiar with the city’s fitness scene, and it just doesn’t currently have anything to offer in the way of strength-driven interval training …we’re about to change that.”

MADabolic The Heights marks Vinnie’s first of three MADabolic units to open in Houston, TX. “Yes, Vinnie’s natural athleticism and history with the brand is appealing,” mentions co-Founder and Chief Concept Officer, Brandon Cullen. “but it’s his relentless tenacity, passion for everything MADabolic stands for, and commitment to our proven systems and processes that’s going to take his success to the next level.”

MADabolic The Heights will host a “Free Week of MADness” the week of Monday, February 13, 2023 to introduce the city to the studio in advance of their official grand opening. Click here for class times and membership information.

Rooted in strength, structure, and accountability, MADabolic has 97 studios operating or in development in markets across the country. From a top-notch strength-biased training program to robust operating systems to help owners thrive to a team of experts behind the brand, MADabolic provides franchise owners the tools for success in any market. For information about the MADabolic franchise opportunity, please visit