MADabolic Opens Second Atlanta Location with Franchisee LaShell Estes


MADabolic, the first and only strength-driven interval training franchise, is ready to redefine the Atlanta-area fitness scene with a second location, this time in nearby Chamblee. The new gym is locally owned and operated by Chamblee resident LaShell Estes.

Estes, a tax accountant with a Bachelor’s in Accounting and a Master’s in Taxation, has worked in project management positions and handles integrations in a tax department. She has a Lean Six Sigma Green Belt and credits her strong financial background as an asset in owning and operating her new MADabolic location.  

Not to mention, her experience as a Division 1 volleyball player, personal weight loss journey in 2011 and perspective as a member of MADabolic fuel her passion for the business and desire to outpace the competition.  

“When I first became a MADabolic member, I felt that same sense of structure and drive that I felt as a collegiate volleyball player,” says Estes. “The program allowed me to embrace my inner athlete and fulfilled my need for a fitness routine that continued to challenge me. That’s why I wanted to open my own MADabolic gym – to empower others who are eager for self-growth through fitness and who crave structure and results like I did. The program has changed my life for the better in so many ways.”

Estes is eager to use her new business as an avenue to connect with fellow young entrepreneurs and business owners in Atlanta. 

“I wasn’t necessarily looking for a business opportunity when I came across the MADabolic concept,” says Estes. “Fitness and athletics have always been very important to me. Strength training played a pivotal role for me on the volleyball court and in managing my joint pain as a result of lupus. I’m thankful to have learned about MADabolic and discovered a franchise opportunity that will allow me to have such a positive impact on others through its proven business model.” 

Ideal MADabolic franchisees like Estes are driven and passionate individuals that their members can look up to as role models, ranging from former elite-caliber athletes to everyday fitness enthusiasts.

Ready to get MAD? Learn more about the MADabolic franchise opportunity today.