MADabolic Inks Deal to Flex Strength-Focused Fitness in San Antonio with New Studio


SAN ANTONIO – MADabolic, the athletic strength and conditioning program that stands alone in an oversaturated cardio-focused fitness culture, is redefining fitness with the announcement of a signed agreement to bring MADabolic to San Antonio.

This will be the first MADabolic location in San Antonio, the second location in Texas. For local fitness enthusiasts committed to finding a true athletic strength and conditioning training program, MADabolic will be the first of its kind. The studio will be locally owned and operated by Dimple and Hetal Patel, Texas A&M University alumni and sisters-in-law.

“MADabolic brings a fresh and unique concept to San Antonio that combines a fitness regimen with a nutritional blueprint to create the complete package.” said Dimple Patel.

“At MADabolic, you don’t need to come in everyday and do a high intensity cardio workout that doesn’t really provide results. You come in four times a week, and MADabolic’s program enables you to put in the necessary effort to get the maximum results through goal-setting, training and nutrition. It is efficient and effective.” added Hetal Patel.

Founded in Charlotte, N.C. by former professional hockey players Brandon Cullen and Kirk Dewaele, MADabolic is a high-performing program that attracts an established community of former athletes and athletic fitness enthusiasts. Rather than over-emphasizing cardio, MADabolic starts with strength as the base and adds in athletic movement that creates stamina and durability.

“Too often in today’s fitness culture, consumers are led to believe that more is always better, when in actuality, better is better. Dimple and Hetal are committed to the San Antonio community and redefining people’s fitness routines by introducing them to the right way to build strength instead of exhausting themselves on endless cardio,” said Cullen. “We are confident Dimple and Hetal will create a passionate, enthusiastic following in San Antonio where high-energy over-achievers looking for a true athletic workout will find long-term results.”

The MADabolic experience is built around a carefully structured daily workout with a well-curated warm-up specific to the goals being achieved that day. Each 50-minute class includes a detailed description of the workout, how clients should approach the workout with notes on intensity, pacing and then demonstrate how all the movements are performed. Trainers provide an exact setup and points of performance on how to do each movement correctly.

MADabolic prioritizes the value of the fitness program on the floor, creating a results-driven culture that attracts high achievers who value structure, accountability and results.

The signed agreement in San Antonio comes as MADabolic continues to strengthen its system through franchising into key markets across the United States, including Raleigh, Arlington, D.C., Austin, Asheville, Greenville, Atlanta and Charlotte. The fitness brand is actively seeking qualified franchise prospects with a vested interest in strength and conditioning, as well as a connection to their local fitness community. They should also be willing to be hands-on with their business and confident in their ability to make it stand out in their market using the tools and resources provided by the MADabolic corporate team.

For more information about the MADabolic franchise opportunity, please visit

About MADabolic

MADabolic is a premier athletic strength and conditioning program that stands out in an oversaturated cardio-obsessed fitness culture by focusing on strength and durability as the building blocks of athletic fitness. Founded in 2011 by former professional hockey players Brandon Cullen and Kirk Dewaele, MADabolic is a new standard for the high-achieving fitness enthusiast. Backed by science and years of athletic experience, the brand’s signature combination of Momentum, Anaerobic and Durability intervals enable each member to unleash their inner MADass and carve a lean, athletic physique.

For more information about MADabolic visit To learn about franchising with MADabolic visit