MADabolic Inks Deal to Open Strength-Driven Gym in Jupiter


JUPITER, Fla. – MADabolic, the industry’s original strength-driven interval training franchise, announces a newly signed agreement to bring its concept to Jupiter. This will be the first MADabolic location in Florida. For local go-getters looking for a new standard in group fitness, MADabolic has arrived. The studio will be locally owned and operated by Josh Werner and Zachery Eggen. 

“We understand the need for a results-driven fitness program in Jupiter,” said Werner. “For years, we’ve worked with individuals who operate at a high-capacity when it comes to fitness, so we knew we needed a program to fit their needs. We’re confident we’ve found that with MADabolic.”
Prior to going into business ownership with MADabolic, Werner owned and operated two fitness studios in and around Jupiter and Eggen held coaching and management positions at local gyms in the area. At an early age, they both recognized their passion for fitness and have enjoyed helping others achieve their health goals ever since. With a keen understanding of the industry and combined backgrounds in studio management and operations, Eggen and Werner look forward to introducing the MADabolic program to fitness enthusiasts in Jupiter. 

“Having worked in the fitness industry for several years, Josh and I know that the MADabolic method is as sound and complete as you can get,” Eggen added. “The strength-focused training program offers an intentional, long-term approach to training that we haven’t seen anywhere else.”
Founded in Charlotte, N.C. by former professional hockey players, Brandon Cullen and Kirk Dewaele, MADabolic’s distinctive concept is the first of its kind. Rather than over-emphasizing cardio, MADabolic treats strength as its base. This purposeful approach provides unparalleled results through strength-driven interval training.

“Too often in today’s fitness culture, consumers are led to believe that more is always better, when in actuality, better is better, period,” said Cullen. “With this signed agreement, we are confident that Zach and Josh will create a passionate, enthusiastic following in the Jupiter market.”

MADabolic’s signature interval system is crafted entirely around work-to-rest ratios, which presents a challenging-yet-accessible environment for each client. Each 50-minute class includes a detailed description of the workout, an in-depth demonstration of each movement, and a carefully structured warmup to match the specific demands of the daily workout.
MADabolic believes in the value of routine, which fosters a results-driven culture of go-getters who value structure, accountability and results.
The signed agreement in Jupiter comes as MADabolic continues to strengthen its system through franchising into key markets across the United States, including Arlington, Asheville, Atlanta, Austin, California, Charlotte, D.C., Greenville, Milwaukee, Pittsburgh, Raleigh and San Francisco. The brand is actively seeking qualified franchise prospects with a genuine interest in strength and interval training, as well as a connection to their local wellness community. They should also be willing to be hands-on with their business and confident in their ability to make it stand out in their market using the tools, support and resources provided by the MADabolic corporate team.

Ideal MADabolic franchisees are driven and passionate individuals that their members can look up to as role models, ranging from former elite athletes to everyday fitness enthusiasts.

For more information about the MADabolic franchise opportunity, please visit

About MADabolic
Founded in 2011 by former professional hockey players, Brandon Cullen and Kirk Dewaele, MADabolic sets a new standard for group fitness, where anyone can channel their inner athlete. Rooted in science and backed by years of athletic experience, MADabolic’s signature intervals are designed to torch body fat, increase strength and promote lean muscle. 
For more information about MADabolic visit To learn about franchising with MADabolic visit