MADabolic Inks Deal to Flex Strength-Focused Fitness in Greenville with New Ownership


GREENVILLE, S.C. – MADabolic, the fastest growing athletic strength and conditioning franchise that stands alone in an oversaturated cardio-focused fitness culture, is continuing to redefine fitness with the announcement of new ownership of its downtown Greenville location, at 400 East McBee Ave., Suite 105.

The new franchisees will carry on the MADabolic legacy in Greenville, meeting the demand from local fitness enthusiasts committed to finding a true athletic strength and conditioning training program, MADabolic will be the first of its kind.

“Too often in today’s fitness culture, consumers are led to believe that more is always better, when in actuality, better is better,” said Cullen. “With this smooth transition, we are confident that the new local owners will maintain the passionate, enthusiastic following in Greenville where high-energy over-achievers looking for a true athletic workout will continue to find long-term results.”

Founded in Charlotte, N.C. by former professional hockey players Brandon Cullen and Kirk Dewaele, MADabolic is a high-performing gym that attracts an established community of former athletes and athletic fitness enthusiasts. Rather than over-emphasizing cardio, MADabolic starts with strength as the base and adds in athletic movement that creates stamina and durability.

The MADabolic experience is built around a carefully structured daily workout with a well-curated warm-up specific to the goals being achieved that day. Each 50-minute class includes a detailed description of the workout, how clients should approach the workout with notes on intensity, pacing and then a demonstration of how all the movements are performed. Trainers provide an exact setup and points of performance on how to do each movement correctly.

MADabolic prioritizes the value of the fitness program on the floor, creating a results-driven culture that attracts high achievers who value structure, accountability and results.

The location transfer in Greenville comes as MADabolic continues to strengthen its system through franchising into key markets across the United States, including Raleigh, Arlington, D.C., Austin, Asheville, Atlanta and Charlotte. The fitness brand is actively seeking qualified franchise prospects with a vested interest in strength and conditioning, as well as a connection to their local fitness community. They should also be willing to be hands-on with their business and confident in their ability to make it stand out in their market using the tools and resources provided by the MADabolic corporate team.

Ideal MADabolic franchisees are individuals that the members can look up to as a role model, such as former professional athletes as well as lifelong athletes, those with strong athletic backgrounds and high-achievers with a strong sense of confidence.

For more information about the MADabolic franchise opportunity, please visit

About MADabolic

MADabolic is a premier athletic strength and conditioning program that stands out in an oversaturated cardio-obsessed fitness culture by focusing on strength and durability as the building blocks of athletic fitness. Founded in 2011 by former professional hockey players Brandon Cullen and Kirk Dewaele, MADabolic is a new standard for the high-achieving fitness enthusiast. Backed by science and years of athletic experience, the brand’s signature combination of Momentum, Anaerobic and Durability intervals enable each member to unleash their inner MADass and carve a lean, athletic physique.

For more information about MADabolic visit To learn about franchising with MADabolic visit