MADabolic, the first and only strength-driven interval training franchise, announces a new signed agreement to bring a second location to the greater Raleigh area.
The future MADabolic location will operate under the ownership of new franchisee, Josh Hicks. It will be the fifth location in the state and the second in the Raleigh area. Hicks enters business ownership with a unique background in broadcast engineering as a software engineer. Blending his analytical business experience with his creativity and passion for fitness, Hicks will build upon the insight of the MADabolic business model and expand its footprint in Raleigh.
“MADabolic is a premium product that combines results-driven strength-biased programming with many business efficiencies. It provides an unmatched experience which includes exceptional coaching, high-end equipment, a clean facility and a welcoming atmosphere with a kick-ass playlist,” said Hicks. “There is no better brand that breeds a culture of no-nonsense high achievers who expect the best. The programming is easy to scale for all individuals and offers adaptable goals when progressing through the program. There is no winning or losing, there is no leaderboard or heart rate tracking; it's just you and the workout.”
MADabolic’s distinctive strength-focused concept attracts the self-motivated go-getter who prioritizes health and fitness. Rather than over-emphasizing cardio, MADabolic treats strength as its base. This purposeful approach provides unmatched results and offers a strong franchise investment opportunity with competitive differentiation.
“The demand for strength-driven fitness in Raleigh is at an all-time high, and our approach provides unmatched results in the industry,” said Brandon Cullen, co-founder and Chief Concept Officer at MADabolic. “Josh has the perfect mix of passion for a strength-driven fitness concept and analytical expertise to build upon the efficiencies inherent in the MADabolic business model.”
The signed agreement in Raleigh comes as MADabolic continues to strengthen its system through franchising into key markets across the United States, including Arlington, Atlanta, Austin, Charlotte, D.C., Houston, Milwaukee, Pittsburgh, Raleigh, San Antonio and Silicon Valley. With 13 locations open and operating and 32 more locations in development, the fitness brand is actively seeking qualified franchise prospects with a vested interest in strength and interval training, as well as a connection to their local fitness community. They should also be willing to be hands-on with their business and confident in their ability to make it stand out in their market using the MADabolic corporate team’s tools and resources.
Ideal MADabolic franchisees are driven and passionate individuals that their members can look up to as role models, ranging from former elite-caliber athletes to everyday fitness enthusiasts.
For more information about the MADabolic franchise opportunity, please visit