MADabolic Continues MAD Growth Streak; Inks Deal to Bring Strength-Driven Fitness Concept to California


MADabolic, the industry’s original strength-driven interval training franchise, announces a newly signed agreement to bring its concept to the Bay Area. This will be the first MADabolic location in California. The gym will be locally owned and operated by Peter Malek, a Bay Area engineer with a lifelong passion for fitness and health. 

“I’ve tried every fitness concept out there and nothing provided an experience like MADabolic. Everything just flowed – the program itself, the time, the space, the people, the music, to the trainer who provided just the right amount of focus and attention to guide and motivate,” said Malek. “It’s hard to really understand how different and how unique it is it until you actually try it, and the beauty is that the program changes every day, creating a platform that delivers performance results for all fitness levels with no limitations regardless of your starting point.”

Founded in Charlotte, N.C. by former professional hockey players, Brandon Cullen and Kirk Dewaele, MADabolic’s distinctive concept is the first of its kind. Rather than over-emphasizing cardio, MADabolic treats strength as its base. This purposeful approach provides unparalleled results through strength-driven interval training.

“Too often in today’s fitness culture, consumers are led to believe that more is always better, when in actuality, better is better, period,” said Cullen. “With this signed agreement, we are confident that Peter will create a passionate, enthusiastic following in the Bay Area and serve as a conduit to further growth in California.”

MADabolic’s signature interval system is crafted entirely around work-to-rest ratios, which presents a challenging-yet-accessible environment for each client. Each 50-minute class includes a detailed description of the workout, an in-depth demonstration of each movement, and a carefully structured warmup to match the specific demands of the daily workout.

MADabolic believes in the value of routine, which fosters a results-driven culture of go-getters who value structure, accountability and results.

The California signed agreement comes as MADabolic continues to strengthen its system through franchising into key markets across the United States, including Arlington, Asheville, Atlanta, Austin, Charlotte, D.C., Greenville, Milwaukee, Pittsburgh, and Raleigh. 

The fitness brand is actively seeking qualified franchise prospects with a genuine interest in strength and interval training, as well as a connection to their local fitness community. They should also be willing to be hands-on with their business and confident in their ability to make it stand out in their market using the tools, support and resources provided by the MADabolic corporate team.

Ideal MADabolic franchisees are driven and passionate individuals who value a team-oriented structure and prioritize professionalism above all.

For more information about MADabolic, visit

About MADabolic
Founded in 2011 by former professional hockey players, Brandon Cullen and Kirk Dewaele, MADabolic sets a new standard for group fitness, where anyone can channel their inner athlete. Rooted in science and backed by years of athletic experience, MADabolic’s signature intervals are designed to torch body fat, increase strength and promote lean muscle. 

For more information about MADabolic visit To learn about franchising with MADabolic visit