MADabolic Announces Lease Signing in Denver, CO


Owner, Justin Noska, has officially signed the lease for MADabolic RiNo, marking our first unit in the state of Colorado, and one of three locations that Justin will ultimately open and operate in the Denver area.

Justin is a long-time multi-sport athlete and Denver resident who brings business ownership experience and a background in both coaching CrossFit and teaching yoga to his MADabolic ownership journey.

When highlighting MAD’s key differentiators, he notes “MADabolic’s workouts make me an all-around better athlete off the training floor…whereas CrossFit was really just making me better at CrossFit. The brand’s approach to strength-driven training and aging athletically resonates strongly with my personal training philosophies and I can’t wait to share the concept with Denver.”

MADabolic RiNo will be located in the bustling River North Arts District of Denver at 2520 Wewatta Way. “What a perfect area to establish our brand’s Denver presence,” comments Rick Del Sontro, President of MADabolic. “Its unique urban-meets-industrial charm makes for an ideal neighborhood to plant the MADabolic flag.”

Initially founded in Charlotte, NC, MADabolic has 98 studios operating or in development in markets across the country. Rooted in science, MADabolic’s distinctive interval system is crafted around intentional work-to-rest ratios, offering a challenging yet scalable workout for a wide range of clients. The boutique concept attracts the everyday go-getter who prioritizes health and fitness.

From a top-notch strength-biased training program to robust operating systems designed to help owners thrive to a team of experts behind the brand, MADabolic provides franchise owners with a blueprint for success in any market. For information about the MADabolic franchise opportunity, please visit