To some, a shoe is a shoe. “Does it really make a difference if I wear my running shoes to a strength workout?” Well…short answer, yes – we believe it does. It might strike you as silly...

The perfect squat or clean bathrooms? Accountability or cheap rates? The right playlist or a welcoming smile?

In line with the constant stream of trends that bust in and out of the health industry, many are taken to the extreme. One “extreme” in particular that we’d like to address is the concept of m...

The topic of post workout nutrition seems to be somewhat of an enigma, leaving people confused about the “why”, the “what”, and the “when.” Furthermore, the evolving phobia o...

Two elite Israeli martial arts specialist and a U.S. Muay Thai Intercontinental Champion walk into the “home” of 17 highly knowledgeable strength and conditioning coaches. There’s no punchline...

Let’s remove the stigma around strength training, shall we? Consistency in strength and conditioning should not be isolated to the routines of elite and professional athletes. In fact, a regular training ...