To some, a shoe is a shoe. “Does it really make a difference if I wear my running shoes to a strength workout?” Well…short answer, yes – we believe it does. It might strike you as silly, but the shoes y...

“MAD: Marked by intense and often chaotic activity.” This is what you’ll find on our floor, and it’s likely what keeps you coming back for more. But does that mean you should be moving intensely and cha...

The perfect squat or clean bathrooms? Accountability or cheap rates? The right playlist or a welcoming smile?

You all know that we love the entire Stronger Faster Healthier product line. With MCTs and apple pectin included in the ingredient lineup, SFH Fuel is the perfect “anytime” protein. Think protein powder is ...

In line with the constant stream of trends that bust in and out of the health industry, many are taken to the extreme. One “extreme” in particular that we’d like to address is the concept of m...

The topic of post workout nutrition seems to be somewhat of an enigma, leaving people confused about the “why”, the “what”, and the “when.” Furthermore, the evolving phobia of carbohydrates that has...

Two elite Israeli martial arts specialist and a U.S. Muay Thai Intercontinental Champion walk into the “home” of 17 highly knowledgeable strength and conditioning coaches. There’s no punchline here - just...

We tend to disagree with the “more is better” concept. You don’t need 90 minutes to experience results. We’ll even argue you don’t need 60. Time is a valuable resource, particularly for those with the...