Why 6-Week Challenges Can Die

In attempt to evoke marketable results and incite others to rally and follow suit, businesses nationwide flock to the implementation of short-term fitness and nutrition challenges. Ranging anywhere from 14 days...

"Rest Day" Macros Are a Waste of Time

One of the first questions we get from clients who download our complementary Nutrition Blueprint (our macro-driven nutrition guidance designed to help users achieve fat loss, maintenance, or muscle gain) is wh...

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